Calgary, Alberta

Author Archives: Erika Holter

April 12, 2017 0

Interested in winning a YYCfit VIP Package valued at over $1,000? All you have to do is stop by one of the upcoming YYCfit pop-up events and enter our draw. We’ll be drawing for the winner on May 9th.

Here is a list of current scheduled pop-up events (note dates, are subject to change, please follow our social media accounts to ensure access to the most up-to-date information on pop-up events):
• Wednesday, April 19th – we’ll be at the Running Room, Glenmore Landing, at 6:00 pm, discussing YYCfit with their Run Club and taking entries for the draw
• Saturday, April 22nd – we’ll be at the Onesie Run handing out water and taking entries for the draw
• Saturday, April 29th – we’ll be at Lake Louise for their ‘Shake the Lake’ event, handing out hot chocolate and taking entries for the draw, between 11:00 am and 2:00 pm
• Tuesday, May 2nd – we’ll be at the Stephen Ave Farmers Market, from 11:00 am – 1:30 pm

More pop-up locations will be announced soon.

What is included in the the YYCfit VIP Package?
• Two skip-the-line weekend passes to YYCfit
• One nights’ accommodation at the Fairfield Inn & Suites
• $250 to spend at YYCfit
• Four drink tickets for the Saturday night beer gardens
• $50 gift certificate for Charbar
• A paintballing package for 10 courtesy of International Paintball Group
• Summer FitBox subscription courtesy of FitBox
• Two free registrations to the September Onesie Run
• Photo session courtesy of Mark Blideau Professional Imaging and Glam & Beyond (30 minute photo session including professional hair and makeup, one fully re-touched image provided)

Category : Prizes


March 10, 2017 0

Have you heard of ATB BoostR? It’s ATB Financial’s crowdfunding platform for Alberta entrepreneurs. In addition to providing an online platform to raise money, test ideas and get exposure, ATB also holds live pitch events called the BoostR Stage – think Dragon’s Den meets American Idol. We’re excited to share that ATB will be holding a live pitch event, exclusively for entrepreneurs in the health, fitness and wellness space at the Expo itself! The event will take place on Saturday May 13th from 5:00 pm – 7:30 pm inside the Big Four. If you’re interested in pitching your business to 1,000 Calgarians – media and potential customers, investors and partners – then you don’t want to miss out on this opportunity! To learn more about ATB BoostR, watch this short 1-minute video: https://youtu.be/GlFBNiDKb0Q

Interested in pitching on the BoostR Stage May 13th? Here are your next steps:

1. Attend the March 16th BoostR Stage event in Calgary
There’s no better way to understand how big of an opportunity the BoostR Stage on May 13th could be for you than to attend an actual upcoming event. ATB has offered 50% off tickets to our YYCfit community for their next event on March 16th in Calgary. To get tickets, simply:
1. Visit: https://boostrstageyyc.eventbrite.com/?aff=ATBBoostRTEAM
2. Click “Tickets”, select “Enter promotional code” and enter code: YYCfitfriends

2. Attend a free “Intro to Crowdfunding” webinar on March 23
Come learn how crowdfunding can help entrepreneurs raise money for their business, gain marketing, exposure and build a customer base. Register for this free event here.

3. Apply to ATB BoostR – it only takes 10 minutes and no strings attached!
Visit www.atbboostr.ca and click on APPLY. Take 10 minutes to fill-out information on who you are, what your business does and why you want to crowdfund. Someone from ATB BoostR will contact you within 24 hours of receiving your application to explain next steps.

Category : Latest News


February 24, 2017 0

YYCfit Expo has partnered with Canadian Blood Services to raise awareness for the need for blood donation. Canadian Blood Services will be onsite at the expo offering free blood typing to anyone 17 years of age or older and will be booking blood donation appointments for their upcoming Calgary and area blood donor clinics.

Find Out Your Blood Type in Minutes:

Canadian Blood Services hosts community-based blood typing events across the country in every province except Quebec. It’s a way of helping raise awareness and recruit new blood donors, ensuring there is always enough blood for patients who need it.

How is my blood type determined?
We prick your finger and take a few drops of blood, mixing them with something called antisera to determine your blood type.

How much does it cost to determine my blood type – and how long does it take?
It’s free — and takes about two minutes.

How old do you have to be to find out your blood type?
You need to be at least 17 to participate in a typing event.

Category : Exhibitor


February 22, 2017 0

Meditation. Mindfulness. The buzz words of the year that you have likely heard floating around. But what exactly is it, and how do you fit it into your life?

Everyone these days seems to have a busy life, rushing from appointment to appointment, with a never ending to-do list. However, we will let you in on the first secret of meditation – once you begin, it truly feels like you have more time in a day. Perhaps it’s the fact that your brain begins to more clearly focus on tasks, and determine what is of actual importance. Or that you are beginning to feel that a new calmness sets in, permeating into all aspects of your life.

Boss being a jerk at work – meditation makes it easier to stay grounded and reply rationally. Spouse being difficult to get along with? Meditation increases levels of empathy, strengthening relationships of all types. Looking for more shut eye? Meditation can help you fall asleep faster, and increase the quality of your sleep. Other reasons to find a cushion and sit still for at least 10 minutes a day?

Increased focus
Reduced anxiety
Increase in creativity
Reduction of stress
Increase memory

So, what are you waiting for? Modern + Mindful offers 30 minute drop in classes 7 days a week! Visit their website at http://www.modernandmindful.com/.

Category : Exhibitor


February 7, 2017 1

Calling all wannabe models! Be part of a LIVE fashion shoot with IMPACT Magazine at YYCfit Expo!

IMPACT will be onsite at YYCfit conducting a live photo shoot, with the photos due to appear in their Summer 2017 issue, and is looking for models to take part in the fun. Interested in experiencing the thrill and energy of a live photo shoot? If so, please forward your information and photo to Elaine Kupser at elaine@impactmagazine.ca.

IMPACT Magazine just celebrated it’s 25th anniversary in 2016, and has a distribution of 90,000 across Canada. YYCfit is thrilled to be partnering with this go-to guide for Canada’s health and fitness-minded, and can’t wait to set the photo shoot live and in action at the show!

Category : About The Show


January 27, 2017 0

You know him from Bachelorette season 12, and Bachelor in Paradise season 3: Vancouver-based personal trainer and model Daniel Maguire will be joining us at YYCfit on Sunday, May 14. You won’t want to miss this opportunity to see Daniel on the seminar stage, ask this Bachelorette fan favorite your burning questions, snap a selfie with him, and even potentially win a Mothers Day Brunch date!

Daniel Maguire grew up in Penticton, British Colombia. He graduated from high school in 2003, where he was an all-star athlete. He graduated from Thompson Rivers University with his Bachelors of Arts Degree, with a major in psychology. Daniel is a certified personal trainer with British Columbia Recreation and Parks Association. He has worked for gyms, and also has trained clients privately, while attending university. On his second last year of university, he studied abroad in Australia, which was the start of his overseas travels.

Sadly, in 2008, Daniel’s father was involved in a mountain biking accident, which left him quadriplegic. Following this, Daniel spent four summers tending to his father, and the family home. In 2013, Daniel was hit by a car while on his motorcycle – the accident nearly killed him. Both of these pivotal events have played a major role in influencing Daniel’s views on life and shaping him as an individual.

A huge travel buff, Daniel has traveled to every continent except Antarctica. He has backpacked India, South East Asia, South America, Central America and Africa. Daniel has also lived in Milan, Munich, Istanbul and Los Angeles.

As a personal trainer, Daniel believes in balance and consistency. He will be sharing his views on healthy and active living and sharing tips to help you reach your goals.

Category : Special Guests


January 23, 2017 0

Canada turns 150 this year! And there is no shortage of ways to celebrate this exciting milestone. Outlined below are just a few of the ways in which proud Canadians can take part in the fun.

The ParticipACTION 150 Play List
Sign up for the Play List here, and check out the 150 listed activities (geocaching, knuckle hopping, tug-of-war and Pilates are just a few of the 150 activities). Then get active! Chip away at the list, track your activities online and get entered in for some fantastic prizes (the grand prize is a brand-new Chevrolet).

Get Out and About Locally…..
There are some fantastic festivities being planned in Alberta to commemorate Canada’s 150th, and several organizations have planned expansions and upgrades to coincide with Canada 150. The Passport 2017 app and website is a great way to stay in the know on upcoming events.

….And Also Make 2017 the Year you See More of Canada!
What better excuse to hit up a Canadian destination that you’ve never experienced before. With all the Canada 150 festivities in store, year-round, there is no need to head abroad. Experiences Canada, a Canada 150 project, will be giving Canada’s youth the opportunity to explore the country. Further details available here.

Get Your Nature Fix
For the whole year, Canadians and visitors can gain free access to all Parks Canada places, from coast-to-coast. And with Parks Canada hopping on the Canada 150 train, and planning activities galore in support of this celebration, 2017 promises to be a fantastic year to rekindle your love with the great outdoors.

And, of course, this year’s Canada Day festivities will be in fine form as Canadians band together to celebrate Canada’s sesquicentennial anniversary, so you’ll want to put on your party hat on July 1st!

Category : Celebrating Canada


January 18, 2017 0

Coming to the YYCfit Seminar Stage: Healthy Legs for life – Understanding your Legs and How to Keep Them Strong and Healthy

We use them every day to get from point A to point B, and they are big part of our lives. No, not bikes. Not cars. Not public transit. Our LEGS. Keeping our legs strong and healthy is critically important to our overall health and enjoyment. This presentation will discuss why leg health is so important, and will also include a first-person account of blood clots and the potential outcomes of ignoring warning signs. Attendees will leave armed with the tools to understand their legs and keep them healthy.

Category : Uncategorized


December 16, 2016 0

Up for a challenge? Can you run a marathon? Want to be a hero for a great cause?

In 2013, a group of 10 runners, led by Calgarian Blaine Penny, completed the Calgary Marathon while linked together by surgical tubing. Their aim was to bring attention to mitochondrial disease by setting the Guinness World Record for the fastest “linked” marathon. Not only did they break the record by running the marathon in 2:55, but together they raised over $100,000 for the MitoCanada Foundation and received international media attention. Watch https://www.youtube.com/watch?v=xs2rt1bWgQs

Blaine Penny, no stranger to Calgary’s running community, is once again gathering runners in support of raising awareness and funds for mitochondrial disease or mito for short. This is a cause that is deeply personal to Blaine and his family as his son Evan was diagnosed with the disease. Evan was a happy, healthy child before going in for a routine appendectomy at age 3. He didn’t recover as expected and was left quadriplegic subsequently being diagnosed with mito. He’s fed by a tube, has trouble lifting his head, suffers chronic bouts of pain, and has no reliable way to communicate with the outside world. Evan’s diagnosis led to the founding of the MitoCanada Foundation in 2010 and inspired this video https://vimeo.com/134243796

Next May at the Calgary Marathon, Blaine Penny and TeamMito will attempt to break the Guinness World Record for the “Most runners linked to complete a marathon.” In recognition of Canada’s 150th birthday, they will attempt to link 150 runners for this latest feat. So here is your once-in-a-lifetime opportunity to make history AND make a meaningful difference in the lives of Canadians living with mito. Recruitment is underway. Interested? Email Blaine at blaine.penny@mitocanada.org to apply for a spot. Tell him what inspires you to be part of TeamMito150. Note that you must be committed to fundraising a minimum $1000 to participate and be confident that you can run a 5 hour marathon. Destiny is calling …

Category : Exhibitor


December 15, 2016 0

The holidays are a great time to spend with family and friends, eating, drinking and being merry – but once January rolls around and the smell of candy canes, chocolates and other holiday treats are gone – reality sets in and we all know it’s time to start the new year on the right track!

The New Year is time to focus on creating and meeting goals for the year ahead, and often that includes health and fitness goals. For businesses focused on service delivery in these areas, this is your Christmas! You’ll often see ads from large fitness giants encouraging people to get active and fit for the new year, and that’s for good reason!

It’s estimated one in five people have gym memberships, and that number is down to increase in the first two months of the year. If you’re a regular gym goer, you can see this for yourself. January and February can take some patience on your part as first-timers may be taking up all your favourite equipment. Health regimens are similar, with many consumers looking for the latest healthy eating and cleansing recipes to get out of those holiday snacking patterns.

If you’re wondering how your health or fitness business can make the most out of these two key months, read on for some helpful tips!

1. Plan Ahead: As they say, the best laid plans … are planned ahead! Don’t wait until December to strategize for the new year – after all, it comes around the same time every year! Since you have the ability to really boost sales during these two months, take your time to plan your campaigns. Depending on your business, different types of campaigns will work. Check out what your competitors are doing, and try to be consistent. Market your campaign on your website, via social media and in-person. A well-organized plan is a strong one!

2. Get into trade shows: North America hosts many health or fitness trade show events each new year. (Note, aside from YYCfit, they are generally either in the health or fitness category, rather than a mix of both.) As part of your marketing planning, do some research to see what shows are coming up that fit your business type. A lot of these shows book fast, so be sure to get in there early!
*If you’re interested in booking at YYCfit’s 2017 show, click here.

3. Offer Seasonal Specials or Discounts
Seasonal sales, promotions or discounts are a great way to attract new customers who are feeling strapped from the spending spree of December. Consider a discount if they purchase before the end of January, for example. You can do special promos where you combine products and/or services, or even do a “refer-a-friend and get a discount” promo. Whatever you do, just keep it simple and consistent across all your marketing platforms.

4. Provide great content
You’ve heard the saying by now – Content is King. This is particularly true in the health and fitness world. there are thousands of health and fitness related businesses out there, so it can be difficult for potential clients to find you and then trust you. By providing high quality content such as blogs/vlogs, videos or graphics you can not only attract attention but effectively stand out from your competitors by showing them how you’re different.

Category : Exhibitor


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